Vancouver Island Tourism teaming up with British Columbia Lodge Affiliation to advertise native journey

– Jon Gauthier’s story

This winter, you may notice more license plates out of town.

The British Columbia Hotel Association (BCHA) and Tourism Vancouver Island (TVI) have teamed up to bring more “snowbirds” to the island.

With the US-Canada border closed for the time being, many will have to look elsewhere for travel in the colder months.

The two have teamed up to create a special resource for long-term visitors planning to travel west this winter.

“With our temperate winter climate, Vancouver Island is a natural alternative for Canadian snowbirds,” said Anthony Everett, President & CEO of Tourism Vancouver Island.

“We are committed to supporting the survival of the more than 3,000 tourism companies in the Vancouver Island region by tailoring our target visitors and forging close partnerships and collaborations, including with BCHA, to strengthen the visitor economy.”

He says Candian Snowbirds will be able to book accommodations, read about safety protocols for the communities they will visit, and plan ahead to spend their extended time on the island like a local.

BC Hotel Association President and CEO Ingrid Jarrett added that the online tool will help bring more people to the island and support local businesses during the ongoing pandemic.

“BC’s shared apartment has suffered tremendous financial losses and difficulties due to the impact of COVID-19 on travel. Since the Canadian-American border is closed for the foreseeable future, the autumn / winter low season presents the tourism industry with particularly threatening challenges. This requires an innovative look at new potential markets, and Canadian snowbirds offer a promising opportunity that we love to explore. “

To find out more about the campaign, click here.

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