The Smoothest Enterprise Mannequin Most Folks Will By no means Hear About – Press Launch
Are entrepreneurs grinding unnecessarily hard today?
Long before an entrepreneur has contact with the day-to-day reality of business, he dreams of how good it will be.
New entrepreneurs dream of checking in to staff an hour or two a week and paying a fat dividend payment once a month so they can have the rest of the time free to spend free time, travel, read, and maybe even learn new things Language.
For those who take the plunge and start a business, they are quickly faced with the reality that leisure and travel are all but impossible – certainly in the first few years of business. Even paying their rent or mortgage can be a struggle in the early days.
There’s the endless phone calls, the people who need things (lots of people who need things!), The problems faced by employees, the customers they worked so hard to attract and who need to be happy now.
As the business school types would say, in the first few years they are “input-heavy” with little output of income.
One business model – which appears to be an exception to the rule of constant chaos – is the business of Ben Hirvi, a man who sells calls.
It’s a model that is both simple and brilliant, and certainly a case of “why didn’t I think about it”.
Mr. Hirvi owns a network of local websites in cities around the world, in industries such as carpet cleaning, pest control, tree care, painting, fencing, roofing, and the like.
If a visitor lands on one of his websites and calls the phone number, Mr. Hirvi does not answer the call. Instead, the call is routed to his customer – a business owner who actually runs the kind of business that Mr. Hirvi was promoting.
At the end of each week, a team of call reviewers employed by Mr. Hirvi summarizes the calls and creates invoices for his customers. These bills can range from just a few dollars to many thousands of dollars.
Speaking to reporters and bloggers on the sidelines of a virtual industry conference (thank you, pandemic), Mr Hirvi says his own business model is a good example of how common wisdom is not necessarily true.
“There’s the idea that you have to fight and grind for years without pay or sleep before you get a good deal. Either I was just lucky or this century is fundamentally different from the last century, ”he said.
“The best business model,” said Hirvi, “is one where you offer enough value that you can choose your customers based on what makes you happy. That’s what I do.” If a customer doesn’t pay their bill, I don’t think twice because there are dozen waiting to take their place. “
The phrase itself has been tossed around since the beginning of time, but today it’s truer than ever: times are changing.
Assuming they make it past their first few years of business, at a time when a staggering 90% of new businesses fail, small business owners are becoming an overworked and underpaid lot.
The hours and lifestyle are a far cry from the imaginary bliss the founders dreamed of a few years earlier. Gallup reported that 39% of small business owners worked more than 60 hours a week and 81% of respondents said they were unable to part with even if they manage to get away for a vacation.
High quality online business models like Hirvi’s are made possible today by technological change, and consumers rely almost entirely on online sources to find news, entertainment and, it turns out, their roof painters, fence builders, lawn care workers and everyone else who that you have to hire.
However, the changes in the technology landscape are cause for concern for some Americans. Gallup also reports that 73% of Americans fear artificial intelligence will shed more jobs than it creates.
Whatever happens to AI or online consumer behavior, there will always be innovations and business models that allow operators like Hirvi to deliver large amounts of value without the constraints and high overheads of brick-and-mortar operations or even the need for a large workforce .
By Tony Wright, freelance writer, blogger, and journalist.
I do online business and US-based small business stories, as well as marketing and social media.
Contact me for story tips, ideas.
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Country: United Kingdom