Should I Hire A Marketing Agency Or An In-House Marketing Team?

At times, trying to market a company or product on your own can be a daunting task. Whether you're new to marketing or feel uncomfortable with the complexity of the process, working with an agency can provide many benefits. Marketing agencies offer a more comprehensive array of marketing services, including market research, media buying, and digital marketing, which are critical in driving business growth and may be expensive to build or outsource as one-off needs. 

We highlight the key differences between in-house marketing and marketing with an agency and explain why an agency is often better equipped to help your business grow.

In-house vs. agency marketing

As a business owner, deciding which marketing strategy is best for your company is important. In-house marketing is an excellent option for businesses with the resources to do it themselves. On the other hand, agency marketing is the ideal choice for businesses that don't have the time or resources to do it themselves but need marketing services. 

There are many benefits to choosing an agency, such as access to a broader pool of talent, specialization in a specific tactic, and vendor cost savings. The bottom line is that it's important to research and choose the marketing strategy that is best for your business.

Common Disadvantages of In-house Marketing

When it comes to marketing, hiring an in-house marketing person or team is a popular choice. It's relatively easy to set up and manage and cost-effective in the short term. However, it can be challenging to track performance and measure the campaign's success in the long term. Additionally, your team may need to be more knowledgeable about marketing strategies or technology, which could lead to failed campaigns. Furthermore, the quality of the final product may be better. 

When comparing the pros and cons of in-house marketing against marketing agencies, it's important to consider all the factors involved. Marketing agencies can often provide better results and higher quality products in shorter times with the right team and strategies than are available when building a team in-house.

What Are the Benefits of Working with a Marketing Agency?

Marketing agencies offer many benefits that in-house marketing simply cannot. Here are a few examples:

Deep knowledge of industry best practices

Marketing agencies deeply understand best practices in the marketing industry and can swiftly adapt to changes. This allows them to deliver an effective marketing campaign that will meet your needs and expectations. They offer a wide range of services, from branding and advertising to website design, SEO, email marketing, etc. Their work across multiple clients often provide them with access to industry news, trainings, opportunities and vendor discounts that wouldn’t be available or affordable to an in-house team.

More diverse skill sets

Agency marketing teams have a much broader range of skills and experience than most in-house marketing teams. This allows them to handle different campaigns with more efficiency and accuracy. They also have access to the necessary resources to create tactics tailored specifically to your business needs-something an in-house team can't always do easily or at all. 

Improved flexibility

Having an agency help with your marketing tasks will give you a more tailored and effective marketing plan. This way, your business can focus on its core activities while the agency takes care of the necessary logistics and supports it along the way. Having an agency handle email marketing or social media campaigns can be a great advantage as they have experience running them. In addition to this expertise, agencies can also quickly respond to changes in the industry, technology or strategy.

Greater creativity

Creativity is one of the key advantages agencies have over self-promotion. They offer you a more comprehensive range of creative options, giving you more room to experiment and create engaging marketing campaigns that capture your target audience's attention. 

A marketing agency can help you bring in fresh ideas for your campaigns. They have years of experience in the field, which they can use to develop innovative and effective strategies. Their experience in different markets and industries allow them to think outside of the box that an in-house team may have been operating in for many years. This allows for new ideas and strategies to freshen up current marketing efforts. 

Furthermore, agencies are experts in executing these campaigns flawlessly - ensuring that all your efforts come together seamlessly. This takes time and experience; something agencies have far more of. In addition, their team members are skilled at working on different aspects of a business's branding and marketing strategies as required. 

Convinced It’s Time To Hire an Agency?

So, you've been thinking about marketing your business in-house but are still determining the benefits? Marketing agencies can provide streamlined advertising strategies to help your business grow. Ultimately, working with a marketing agency can be the best way to get the most out of your marketing budget while ensuring that your marketing efforts are coordinated and effective. 

The best way to get started is by talking to our experts, who will guide you on this all-important step in your company's growth. To schedule a consultation, call us at (309) 316-7011 or email us at [email protected]!