With a shift to online shopping and longer sales times Black Friday 2020 will look drastically different than in the past. However, these aren’t the only changes. The items that customers buy are also different and reflect the unusual year 2020.
In the past, Black Friday had a multitude of door openers ranging from movies and phones to big ticket items like cars and travel. But this year, consumers are playing closer to home, looking for deals on products and gifts that can survive a pandemic.
Here are 10 things customers will buy on Black Friday 2020:
1. Local travel vouchers.
Most major trips were canceled in 2020, but consumers are taking a calculated risk with local travel vouchers. With the vouchers, customers can still go on vacation while staying relatively close to home and reduce the risk of flights or long journeys. In many cases, these vouchers will be refunded when restrictions or circumstances change and customers have months or years to actually book their trip. It’s a win-win for customers and businesses: customers get discounted travel, and travel brands can try to make up some of their losses from a difficult year.
2. Camping equipment.
One of the easiest places to be social distant is outside, and a record number of people adjusted to the outdoors in 2020. Some camping booking services are 400% busier than the same time last year, and an estimated 20% of campers are first timers, which means they are more likely to need equipment. Customers will be looking for deals on camping gear, including tents, sleeping bags, and cook stoves. Given the uncertainty surrounding travel, investing in quality outdoor gear enables customers to experience adventure regardless of future constraints or constraints.
In a similar light, sales of mobile homes have increased enormously this year. After a two-month industry downtime, sales rose 10% and growth of nearly 20% is forecast for 2021. RVs, fifth wheels, and traditional RVs allow people to travel and get out of the house without having to deal with hotels, rental cars, and a host of other situations that could endanger their health. Along with RVs come the many accessories that are big business and could lead to strong Black Friday numbers.
4. TVs and tablets.
Electronics are always a big deal on Black Friday, especially this year. With many personal entertainment venues such as theaters, cinemas, and concert halls closed or limited for the foreseeable future, people stay home and want to enjoy their movies and games on high quality devices. Expect consumers to upgrade their TVs with larger versions and add more TVs and tablets to their homes.
5. Kitchen gadgets.
2020 turned novice chefs into chefs. Black Friday will boost sales for both large and small kitchen items, including upgraded appliances and smaller appliances like air fryers, pressure cookers, and ice makers. Restaurants across the country are limited in scope and quality kitchenware enables chefs to get great food without going out.
6. Fitness equipment for the home.
With gyms across the country closed or of limited capacity, customers have turned to exercising at home. Customers will upgrade their home fitness setups over Black Friday with deals on treadmills, weight sets, and other exercise equipment. Expect customers to take advantage of the sales for workout subscriptions or streaming services at home.
7. Games and toys.
Black Friday is always a big day for selling games and toys when people start their holiday shopping. The trend will continue this year, but not just for kids. Customers will be looking for games and toys for all ages to entertain at home and possibly connect with friends and family. Activities that can be done virtually or in smaller groups should be especially popular this year.
8. Appliances and furniture.
There was a huge surge in home improvement projects in the early months of the pandemic as people were stuck at home for months. Shops are still riding this wave, expecting to sell more appliances and furniture than normal on Black Friday. The offers enable customers to upgrade their living spaces on a budget and improve the value of their homes.
9. Smart home products.
Aside from the typical electronics and home appliance sales, the growing niche of smart home products is set to grow strongly in 2020. Items like smart plugs, light bulbs, voice assistants, and voice-controlled electronics and home appliances will all be popular on Black Friday. When customers want to be at home in the winter, they want to make it a smart and connected place.
Professional workwear sales are on the decline, but loungewear sales are over the top. The nightwear and loungewear industry is projected to grow by nearly $ 20 billion over the next few years. In 2020, some stores saw sales grow more than 1000% in loungewear. Customers will continue the trend over Black Friday by purchasing pajamas, sporting goods, loungewear, slippers, and anything else that makes it convenient to work and school from home.
Black Friday 2020 will be unlike any other shopping event we have ever experienced. With changes in the way they live and work, consumers will be looking for different products this year. Businesses that can respond to the changing trends will have great success.
Blake Morgan is the bestselling author of The customer of the future. Register for your new course here.